Wednesday, March 16, 2016
Studio Ghibli Brings 'Choju Giga' Scrolls to Life In new Commercial.
The short is inspired by the Choju-Jinbutsu-Giga-Emaki Scrolls, (aka Choju Giga) which can be found at the Kozan-Ji temple in Japan's former capital city, Kyoto. The scrolls are often referred to as the first manga and feature anthropomorphic animals depicted in scenes of everyday life in medieval Japan.
The scrolls show that talking animals go back to way before animation was even invented- Zootopia eat your heart out! In this animated adaptation the scrolls are brought to beautifully animated life. It's clear that traditional Japanese art like the Choju Giga has influenced some of Ghibli's previous work, most notably The Tale Of The Princess Kaguya. This therefore seems like familiar territory for the Studio.
The short is directed by Katsuya Kondo, a Ghibli veteran with credits including working as character designer and animation director on Kiki's Delivery Service and animation director on Only Yesterday. The commercial is made to promote a new green energy plan from energy company Marubeni Power, and will be followed by at least two more adverts in the same campaign.
This serves as a nice timely reminder that Ghibli is still not dead. As well as commercials like this, Hayao Miyazaki himself is working on a CG short and it recently emerged that When Marnie Was There director Hiromasa Yonebayashi next film would likely be made at the Studio.
Check out the full commercial below!
Posted by Chris Perkins
Chris writes about movies, games, TV and other stuff you love, and has written for places including MyM magazine, Rant Gaming, KillStreakMedia and Anime UK News. He particularly specialises in the field of animation and spends far too much time watching cartoons for a grown up. He regrets nothing. Follow him at @misterchristor.