Monday, April 11, 2016

Kadokawa Signs Deals With Crunchroll and Yen Press

Kadokawa, a Japanese multimedia giant that has interest in anime and manga has signed deals with two US companies to secure releases of it's products outside of Asia. On the anime side, Kadokawa has signed an exclusive deal with the streaming powerhouse Crunchyroll that will give the site exclusive worldwide (excluding Asia) rights to Kadokawa anime for the next year.  Kadokawa has in the past been involved with anime including The Boy And The Beast, No Game No Life, Patema Inverted and Trinity Seven. Perhaps even more importantly, it's been announced Crunchyroll will be partners in future Kadokawa productions.



Deals like this make perfect sense for the streaming sites. As things are getting more competitive, and with Netflix and Amazon getting into the arena, sites are going to be more aggressively chasing new exclusive content. And Crunchy is going to do everything it can to hang on it's current position as the top destination for anime streaming. If the deal proves a boon to both parties, expect it to expand beyond the original year covered by this agreement

Meanwhile, Kadokawa's publishing arm has bought a 51% stake in US publisher Yen Press. The company publishes translated manga, Korean comics, original US comics and translated light novels. This will most likely mean that in future all Kadokawa licences- manga or novels, will be published by Yen Press. The partnership between Crunchyroll and Kadokawa is also expected to tie in, with joint marketing planned between Yen Press and Crunchyroll.



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