Wallace & Gromit Get 'Scratch 'n' Sniff' Cinema Screenings

Anim18 the year-long, UK-wide celebration of animation is continuing to announce more events. However, this latest may just be the most unusual. Aardman Animation's  Oscar-winning feature film Wallace And Gromit: Curse Of The Were-Rabbit is returning to cinemas... with Scratch and Sniff screenings.

Running from August to November, the touring event will see audiences handed scratch and sniff cards "with smells to expel at key moments in the film including Stinking Bishop, Bunny Burps and Stale Underpants!"

This will be the latest in a series of 'Scratch ‘n Sniff Cinema Presents'  screenings of films including Matilda,  The Wicker Man and The Goonies. The series comes from producer and artist Bren O’Callaghan and illustrator Simon Misra.

"Smell is often ignored as a stimuli for playful response, but it’s a powerful emotional trigger," says O'Callaghan. "It can remind us of a person, a place, or transport us to a sun-soaked day long since passed."

"We spend ages working on how our films look and sound because that is how cinema works. Entertainment for your eyes and ears. So having the ability to add smell to the cinematic experience is tantalising, your nose will be left out no longer" added Aardman's Merlin Crossingham.

"I also think that it is something that Wallace would have had simmering away in his workshop. The Smelly-Telly: Emanating entertaining aromas direct to your nostrils."

Here's the initial list of venues and festivals that will be hosting the screenings. Additional dates to be added. Check Anim18 for updates and to find out more.

       Glasgow Film Theatre,

Glasgow

Sat 4 & Wed 8 Aug

Gulbenkian,

Canterbury

Sun 26 Aug TBC

Saffron Screen,

Saffron Walden

Sun 26 Aug

        Hebden Bridge Picture House.

Hebden Bridge

Aug TBC

       Brewery Arts Centre,

Kendal

Fri 31 Aug – Sun 2 Sep TBC

MAC,

Birmingham

  Fri 31 Aug & Sat 8 Sept

     Cornwall Film Festival,

Penzance,

Sun 2 Sept TBC

Hippodrome Bo’ness,

Falkirk

Fri 21 Sep (schools) & Sat 22 Sep (public) - TBC

Encounters Short Film & Animation Festival,

Bristol

Sat 29 & Sun 30 Sept TBC

Sensoria Festival,

Sheffield

Sun 30 Sept TBC

Rhyl Little Theatre,

Rhyl

Sept TBC

Storyhouse,

Chester

Sat 27 & Sun 28 Oct

Broadway,

Nottingham

Sat 27 Oct TBC

Watershed,

Bristol

Oct TBC

Robert Burns Centre Film Theatre,

Dumfries

Oct TBC

Theatr Gwaun,

Fishguard

Oct TBC

HOME/Manchester Animation Festival,

Manchester

Sun 11 Nov TBC

Into Film Festival,

UK-wide

November Film Festival

Chapter Arts Centre.

Cardiff

Date TBC

Aberystwyth Arts Centre,

Aberystwyth

 Date TBC

TAPE Community Music and Film,

Venue TBC

Date TBC

Screen Tiree

Argyll & Bute

 Date TBC

MediaActive – Wem Town Hall,

Wem, Shropshire

 Date TBC



Wallace &  Gromit: The Curse Of The Were-Rabbit © 2005 DreamWorks Animation LLC. All rights reserved