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Wallace & Gromit Get 'Scratch 'n' Sniff' Cinema Screenings



Anim18 the year-long, UK-wide celebration of animation is continuing to announce more events. However, this latest may just be the most unusual. Aardman Animation's  Oscar-winning feature film Wallace And Gromit: Curse Of The Were-Rabbit is returning to cinemas... with Scratch and Sniff screenings.

Running from August to November, the touring event will see audiences handed scratch and sniff cards "with smells to expel at key moments in the film including Stinking Bishop, Bunny Burps and Stale Underpants!"

This will be the latest in a series of 'Scratch ‘n Sniff Cinema Presents'  screenings of films including Matilda,  The Wicker Man and The Goonies. The series comes from producer and artist Bren O’Callaghan and illustrator Simon Misra.

"Smell is often ignored as a stimuli for playful response, but it’s a powerful emotional trigger," says O'Callaghan. "It can remind us of a person, a place, or transport us to a sun-soaked day long since passed."

"We spend ages working on how our films look and sound because that is how cinema works. Entertainment for your eyes and ears. So having the ability to add smell to the cinematic experience is tantalising, your nose will be left out no longer" added Aardman's Merlin Crossingham.

"I also think that it is something that Wallace would have had simmering away in his workshop. The Smelly-Telly: Emanating entertaining aromas direct to your nostrils."

Here's the initial list of venues and festivals that will be hosting the screenings. Additional dates to be added. Check Anim18 for updates and to find out more.


       Glasgow Film Theatre,
Glasgow
Sat 4 & Wed 8 Aug

Gulbenkian,
Canterbury
Sun 26 Aug TBC

Saffron Screen,
Saffron Walden
Sun 26 Aug

        Hebden Bridge Picture House.
Hebden Bridge
Aug TBC

       Brewery Arts Centre,
Kendal
Fri 31 Aug – Sun 2 Sep TBC

MAC,
Birmingham
  Fri 31 Aug & Sat 8 Sept

     Cornwall Film Festival,
Penzance,
Sun 2 Sept TBC

Hippodrome Bo’ness,
Falkirk
Fri 21 Sep (schools) & Sat 22 Sep (public) - TBC

Encounters Short Film & Animation Festival,
Bristol
Sat 29 & Sun 30 Sept TBC

Sensoria Festival,
Sheffield
Sun 30 Sept TBC

Rhyl Little Theatre,
Rhyl
Sept TBC

Storyhouse,
Chester
Sat 27 & Sun 28 Oct

Broadway,
Nottingham
Sat 27 Oct TBC

Watershed,
Bristol
Oct TBC

Robert Burns Centre Film Theatre,
Dumfries
Oct TBC

Theatr Gwaun,
Fishguard
Oct TBC

HOME/Manchester Animation Festival,
Manchester
Sun 11 Nov TBC

Into Film Festival,
UK-wide
November Film Festival

Chapter Arts Centre.
Cardiff
Date TBC

Aberystwyth Arts Centre,
Aberystwyth
 Date TBC

TAPE Community Music and Film,
Venue TBC
Date TBC

Screen Tiree
Argyll & Bute
 Date TBC

MediaActive – Wem Town Hall,
Wem, Shropshire
 Date TBC



Wallace &  Gromit: The Curse Of The Were-Rabbit © 2005 DreamWorks Animation LLC. All rights reserved

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